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SOCIAL MEDIA STRATEGIST (Remote -- Full-Time)
SOCIAL MEDIA STRATEGIST (Full-Time)
BetterLife Ventures — Work Directly with Brandon Turner
Location: Remote (U.S. preferred)
Type: Full-Time
WHO WE ARE
BetterLife Ventures is the home of multiple high-growth real estate brands built by Brandon Turner, including:
- First Deal — The #1 training program for new real estate investors
- Scale to Freedom (formerly the BetterLife Tribe) — A mastermind for active investors scaling to financial freedom
- BetterLife REF — A fast-growing real estate lending company
- Open Door Capital (strategic partner) — A national real estate investment firm
We’re a mission-driven, growth-obsessed company helping people transform their financial lives through real estate, better systems, and better habits.
We operate with high standards, big vision, and a “move fast & make it happen” culture.
We care deeply about excellence, impact, and living a truly Better Life.
And we’re looking for the kind of person who gets fired up by all of that.
THE ROLE: SOCIAL MEDIA STRATEGIST
This is not a “post some stuff on Instagram and hope for the best” job.
This is a high-ownership, high-creative, high-implementation role where you will:
✓ Own the entire social media strategy across all major platforms
(Instagram, TikTok, YouTube, LinkedIn, Facebook)
✓ Generate viral-style content ideas daily and weekly
You’ll ideate hooks, trends, stories, angles, and formats specifically for real estate investors and entrepreneurs.
✓ Build and manage the social media calendar
You’ll operate with structure, deadlines, and clarity — not chaos.
✓ Oversee creation and publication of content
You’ll project manage video editors, thumbnail designers, and Brandon’s recording time so the ideas become high-performing finished content.
✓ Write killer scripts, captions, hooks, and storylines
You understand retention psychology, opening hooks, and audience insight.
✓ Use ManyChat and other tools to turn content into leads & revenue
You understand that content is the top of the funnel — and money is made in the DM flows, lead magnets, and automated follow-up.
✓ Grow the brand and the business via content
This is not about vanity.
It’s about growth, leads, conversions, community.
You’ll play a central role in building a $40M+ education empire.
If that excites you — keep reading.
WHAT YOU’LL ACTUALLY DO DAY-TO-DAY
This is the heart of the job:
- Plan & execute a weekly content schedule
- Brainstorm 10–20 “viral-ish” ideas each week
- Write scripts Brandon can read in 20–30 seconds
- Review analytics and optimize for retention
- Create lead magnets & keywords that amplify growth
- Build ManyChat flows tied to content
- Manage editors and assets to deliver finished posts
- Collaborate with the marketing and growth team
- Repurpose long-form into short-form (and vice-versa)
- Track KPIs, report on performance, and optimize
You will own the full journey:
Idea Script Recording Editing Publishing Distribution Analytics Optimization Leads Revenue
If you love seeing the whole system end-to-end, you’ll thrive here.
WHO YOU ARE (THE IDEAL FIT)
We are looking for a rare hybrid:
Creative Strategist
You understand what makes content spread, what people click, and what they share.
You love hooks, angles, patterns, stories, and psychology.
Operator + Implementer
Ideas are nothing without execution — and you execute relentlessly.
You’re organized, structured, and strong in project management.
Copywriter at Heart
You think in stories, transitions, punchlines, tension, curiosity, and clarity.
Growth-minded
You care about analytics, watch time, funnels, conversions, and lead magnets — not vanity metrics.
Real Estate / Business Fluent
You understand real estate investors, their fears, their dreams, their motivations.
You speak their language.
Self-managed, proactive, exacting
You bring ideas.
You spot problems before they occur.
You want ownership, not tasks.
You like being held to a high standard.
Aligned with our mission
You want to help people build wealth, improve their lives, and escape the grind.
You resonate with the BetterLife philosophy of building a great business without destroying your life.
WHAT IT’S LIKE TO WORK WITH US
We’re not like most companies.
We move fast.
We operate at a high level.
We care deeply.
We have fun.
We think long-term.
We treat people like adults.
We reward performance and initiative.
We push for excellence but we don’t micromanage.
You’ll work directly with Brandon Turner and a team of people absolutely committed to creating one of the greatest real estate education and impact engines in the world.
If you want to be in the room where big things happen…
If you want a job where your work actually matters…
If you want to be part of a rocket ship with momentum and mission…
You’ll love it here.
REQUIREMENTS
- Strong experience in social media strategy
- Deep familiarity with Instagram, TikTok, YouTube, and LinkedIn
- Strong copywriting ability
- Project management experience
- Ability to write scripts & hooks
- Experience working with editors/designers
- Understanding of ManyChat (or willingness to become expert-level fast)
- Experience creating content for personal brands a plus
- Experience in real estate or entrepreneurship a huge plus
- Ability to move fast, organize details, and hit deadlines
- Obsession with growth, retention, and storytelling
COMPENSATION
Competitive salary + performance bonuses.
We pay well for A-players and give them room to grow.
